11 Comments
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Alexandra Lais's avatar

Thank you for the questions Carolina, extremely valuable and it definitely grounds the process into reality and almost forces you to step into the person you need to become, rather than float into this vague space of not knowing.

Carolina Wilke's avatar

You are very welcome, Alexandra! Yeah, once we connect with the idea of transformation, I guess there is no other option. Floating in the vague is no longer an option!

Adam Quiney's avatar

Thank you for writing this Carolina — I love every drop of this post.

My own context for my price/rate is "My rate is a bar for the amount of vision and commitment I have to draw forward from someone, towards what they want in their lives".

They don't always hold it the same way, but, this provides me a powerfully way to relate to my own rates.

Carolina Wilke's avatar

Pricing as an energetic exchange for the value of the transformation!! that's exactly it. Your rate becomes a reflection of the commitment and vision you're calling forward. Love it!!

Dr Sam Illingworth's avatar

Thanks Carolina. This is such a great post and a real reminder for me about the importance and relationship between value and identity. As a Brit, I find it very hard to put a price on my expertise or even to talk about pricing in general. This article has definitely re-evaluated what that means in terms of my own identity. Thank you.

Carolina Wilke's avatar

Thanks for reading, Sam! There's so much depth to explore here... I'm glad it brought you some clarity around your identity. I believe if we thought more consciously about identity itself, we'd actually be less attached to our identities...and transformation would become so much easier

Phil Powis ❤️⚡️'s avatar

Identity work is not easy, but there is so much power here if we make progress in this area. Thanks for being here with us Sam!

Mack Collier's avatar

Pricing is so difficult. When sales aren't coming in as we hope, there's a temptation to cut rates. It's totally understandable.

IMO, a sale or discounted rate feels like an apology. "I'm sorry, I know this is expensive, so here's a discount to help you out".

What's worse, when someone becomes a customer on a discount, it frames the relationship they expect with you.

Having said that, I do occasionally use discounts. But very selectively, and I position them as a 'thank you' to someone who has already provided value to me in some way. Not as an incentive to convert.

Phil Powis ❤️⚡️'s avatar

I like that "thank you" angle. Thanks for adding to the conversation Mack!