146: Scared and Excited Is the Sweet Spot

If the number doesn't scare you, it's too low

Aug 09, 2026

It’s so scary!

I remember the talk in my head. How am I going to pull this off? Looking around at my current clients, my current network, I couldn’t really see how people would say yes to a big offer.

My business model wasn’t working for me, and the thought of changing it was exciting, but at the same time it triggered a lot of doubts.

Would anyone pay?

That’s a lot of money. Are people ready to commit to a 6-month journey with me? Why me?

The talk inside my head was crazy, and exhausting. It took a lot of self-control to just do it anyway and not listen to that voice.

But once it’s done, oh boy. It feels good.

The number my coach suggested was 9k. And as much as I loved that number on paper, I felt in my body how much I didn’t believe it. Just thinking about it brought such discomfort that I almost lost the ability to stay with my own thoughts. I became them.

So I had to find a number that was uncomfortable, but also a stretch.

A number that was more than just the sum of my sessions pre-paid as a package. A number that felt like I was finally charging for my real value, and for the transformation I provide. One that excited me with new possibilities for the life I wanted, and still contracted my body with a little bit of fear.

My number was very close to 5k. And I did it. And I did it again.

Then the number went up. And every time I raised it, the formula was the same: excitement and fear, present at the same time. Challenged and grounded.

That’s the sweet spot.

This is not “keep doing what you’re doing and just charge more.” There’s a whole understanding behind the formula, one that builds up in your business. You need a system in place for it to work. It’s a well-thought-out process.

But it’s replicable.

Later in my journey, I watched a client who wanted to transition from corporate to entrepreneurship build a business for the first time and, right off the bat, charge 15k.

I celebrated that. His first win was bigger than mine, which means I must be doing something right.

And he did it again.

The number itself doesn’t matter. We all start from different points. What matters is that you’re saying yes to yourself, and to what’s important to you.

You want more time with your family. You want financial freedom. You want to help more people. You have the power to create that for yourself. It will challenge you and it will make you uncomfortable, but it’s worth it.

The version of yourself you meet on the other side of this is liberating.

Having your business built to support your life, instead of building a life to support your business, is where it’s at.

And raising your prices doesn’t mean helping fewer people. (Remember, this is not about doing things the way you always have and just charging more.)

Once you understand how it’s done, it will make complete sense, and you’ll only have one question left: why didn’t I do this earlier?

With love,

Carolina

What We Are Celebrating This Week:

I'm celebrating a return to our core (happy and fun colors)

Since the beginning of our journey here on Substack, we’ve been experimenting with images and colors.

We thought AI was helping us (but….nah) and without noticing, it was carrying us further and further from our own core.

Small tweaks, small iterations, year after year, and one day you look up and realize you’ve landed somewhere far from your essence. It’s kind of crazy how it happens.

Not in one big wrong turn, but in a hundred tiny ones.

This is exactly what the protocol I’m sharing with you today is for. I built it for us too, in this very moment, for clarity, focus, and aligned action and it helped us see just how far we’d drifted from our original frequency.

We're proud of what we've built. A Sacred Business, profitable, joyful, and fun, aligned with what we believe business should be, and the same way we help others build theirs.

But somewhere along the way, in chasing the feedback and the optimizing, our brand started slipping away from us.

So today I’m celebrating back to the beautiful original colors we’ve had and loved.

Which is why I want to share our images with you again, the ones we love so much.

The colors. The joy. The ones that reflect what Sacred Business actually is in its essence.

Our website is back in alignment too.

This is us, finding our way back to the center. Yay!! Check it out! It’s BeAuTiFul!

Things I’d like to share

Work on your energy first - Protocol attached

Working on your energy is probably one of the smartest things you can do. The most powerful people I know don’t just take more action, they take action from the right place.

Same effort, different energy, completely different results. When your field is clear, the work moves. Doors open faster. The right yes comes at the right time.

Flow isn’t luck.

It’s what happens when your energy and your action are pointed in the same direction.

So before you push harder, tune the field first. I use sacred geometries, geometric patterns that emit a frequency of what you want.

This one comes from a labyrinth carved into the floor of a 13th-century cathedral, walked for centuries as a moving meditation, a prayer made with the feet. And a labyrinth is not a maze… it has no dead ends, no wrong turns.

Only one path, always leading inward. You cannot get lost in it. Every step, even the ones that seem to curve away, is walking you back to your own core.

In everyday life that path is easy to lose under noise and distraction. This geometry helps you reorganize your field: it clears the mental clutter, restores clarity and focus, and brings your energy back into coherence, so you move beyond procrastination and momentum becomes your natural state.

As you set up the protocol, do it as an act of intention.

Build it, then journal alongside it. Once the noise settles, come back to what you actually want and, just as important, to what you will no longer tolerate in your life. That's where real focus comes from. Not from forcing action, but from remembering who you are. Set your intention, connect with what you want, and let inspired action come to you.

When it does, follow it. :)