Today's coaching call focused on leveraging AI tools effectively and choosing the right platforms for audience engagement, with special emphasis on maintaining authenticity while using technology to amplify impact.
Deep Dive Coaching
Primary Focus: Platform Strategy for Medical Practice
Key Discussion Points:
Transitioning from traditional to integrative medicine communication
Balancing patient empowerment vs enablement
Using content to educate and attract aligned patients
Platform considerations for international reach
Key Recommendations:
Focus on Substack for organic growth
Create consistent weekly newsletters
Use notes feature for daily engagement
Maintain authentic voice while educating
Technical Deep Dive: AI Tools & Content Creation
Detailed exploration of:
Using Claude AI for content enhancement
Five Light Bulbs framework implementation
Project knowledge organization
Authentic content amplification strategies
Featured Quote
"Your perspective and your creative approach and your point of view is everything. That's what's going to bring people to you. You can't outsource that - that's you." - Phil Powis
Key Learning Summary
Platform Selection:
Choose based on natural strengths
Focus on one platform initially
Build authentic connection before expansion
Content Strategy:
Write from personal expertise first
Use AI to enhance, not replace
Maintain consistent rhythm
Connect short and long-form content
Tools & Resources Highlighted
Substack for content distribution
Project knowledge organization systems
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