I met a woman a couple of months ago who has a very successful coaching business. The number of clients she serves each month is the dream of many. She knows her value and the transformation she provides—there’s no doubt about that.
She’s been hitting her financial goals consistently and has a pretty predictable path forward.
If she just keeps doing what she’s doing, she’ll be fine.
But deep inside, there’s a question: Is this what I’m meant to be doing? A quiet knowing that there’s more. The heart already feels what the mind hasn’t yet grasped.
Her identity is so tightly glued to this way of serving that honoring the new desire in her heart feels threatening.
I heard one of my teachers ask recently: Would you be brave enough to allow this desire to exist?
Are you brave enough to let your soul’s desire exist and flow through you—or do you keep denying it?
Think about that.
How often do we have a simple idea, a small desire, and we don’t give it space?
I see this in my own life—not always in business, but in the small, everyday things. And I wonder: when I keep denying these little desires, am I also denying the bigger ones? Am I too busy doing what I already know how to do?
I’ve thought of joining a pottery class again, something I used to love, yet I’ve struggled to make space for it. I’ve imagined hosting a themed cooking night with my family, but I haven’t brought it to life.
The pattern?
“I don’t have time.” “It’ll take planning.” “What if the kids don’t like it?”
Still, those desires remain.
My mind wants to let them go—but my heart refuses.
Why is this connected to business?
Because my heart, through those small invitations—pottery, cooking—is asking me to create an identity where I do more things for myself. In both examples, I’m being invited to slow down.
And that woman?
She’s being invited to change too. Neither of us is fully allowing the desire to exist. She has her reasons—her business works, her systems are proven, her structure feels safe. I have mine—commitments, time, routine. But both of us are standing at the same doorway: love calling us into expansion through desire.
Love always invites expansion through desire—and our mind calls it danger.
This essay isn’t about pottery, cooking, or business.
It’s about the courage to let love re-create you through every small or large desire that asks to exist.
For me, the ultimate act of love is allowing these changes to happen.
Who is the version of me that’s a successful business owner, a loving partner, a present mom and has time for herself? I’ve had a desire to create my own dining set for three years now. I even started it once, back in Costa Rica, but couldn’t finish. And because that quiet whisper still lives in my heart—“Wouldn’t it be beautiful to do that?”—I know there’s something there for me.
The same is true for that woman.
She knows something new is trying to emerge. She senses she must become someone different to receive this next expression of her work. And that’s what scares us most—becoming someone we don’t yet know how to be.
Because when the familiar is already good, expansion feels unnecessary. But good is no longer enough.
When I imagine myself cooking more delicious food, designing my own dishes—that’s not “good.”
That’s freaking awesome.
For her, it’s not about abandoning what works. It’s about evolving—from one-on-one sessions into a vibrant community, from steady to expansive, from good to great.
That’s her freaking awesome version waiting to be lived. In the little things and in the big ones—everything is connected.
So I’ll ask you what I’m asking myself: what desires are you not allowing to exist because you don’t yet know how to be them? As I sit with that question, I see bigger dreams, too—visions I’ve quietly set aside because I can’t yet picture who I’ll become in the process.
But the invitation is clear: allow them to exist.
I’ve already found a pottery studio and just need to schedule my first class. I’m playing with ideas for those “cooking-together” nights to experiment soon. We don’t need big, dramatic changes. We just need to notice how many small desires we silence instead of giving them flow.
This isn’t about being scattered or changing directions every day. It’s about listening to the desires that have been living in your heart for a while—the ones that feel alive but unexpressed. Maybe it’s writing a blog. Maybe it’s growing a garden. Maybe it’s walking every morning, learning something new, or taking that painting class you’ve thought about a hundred times.
Or maybe, in your business, it’s changing an offer to help more people in a new way. Maybe it’s building a community. Maybe it’s shifting how you serve completely.
What would it be like to let love transform you—to let your life and your business be built from small acts of love toward yourself?
The ultimate act of love isn’t what you give to others—it’s what you allow life to give through you.
With Love,
Carolina
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What’s next?
Phil and I are ready to support you in creating a business that aligns with your heart’s calling. Here’s how we can help:
Click to Find Your Hidden Business Pattern (Free): The Harmony Map Assessment reveals which version of you is running your business - the one stuck in old patterns or the one ready to emerge. Discover which frequencies are keeping you authentic to your past instead of your potential, and why no amount of strategy can fix what’s actually a frequency problem. For entrepreneurs ready to transform both their energetic signature AND their business results.
Read the Sacred Business Manifesto (Free): Learn the core principles of building a Sacred Business through our founding story and framework. See how we transformed our approach to business by understanding that everything is connected.
