Something Extraordinary Is Happening
(And You're Not Part of It... Yet)
As I write this, 45+ heart-centered entrepreneurs are three days into an experience that's radically shifting how they think about their worth, their work, and what's actually possible in business.
We opened registration for our 7-Day Serve & Receive Challenge last week. If you saw the emails and felt that spark of recognition - "this is exactly what I need" - but didn't join, I want to share what's unfolding. Not to make you feel bad, but because what's happening is so beautiful, it deserves to be witnessed.
A Different Kind of Business Experience
Yesterday, twenty people joined our kickoff call. Carolina opened with her "weird walk" exercise, inviting everyone to move authentically—even strangely—in public.
One person was literally on a park bench with strangers watching. Another in a French café, worrying what the owners might think.
Someone else was downtown, fully embracing their weirdness in full view.
This is how we're starting the conversation about premium pricing. By being ourselves first.
Who's in the Room
The mix of people is something else:
A physician who reversed her daughter's autism and just published groundbreaking research
Someone who's walked the Camino de Santiago twelve times and guides others on the journey
A former Silicon Valley executive building their aligned six-figure coaching business
A 71-year-old movement teacher who's redefining aging
A sobriety coach who is already making big shifts to their entire business model after Day 1 of the challenge
Studio owners, artists, therapists, and consultants from Brazil, Italy, Spain, Thailand, and beyond
What they all share? Big hearts, powerful gifts, and a pattern of undercharging that no longer serves them or their clients.
The Shifts Happening in Real Time
Just 48 hours in, things are shifting:
One participant who'd been giving away all their content for free made a powerful shift—changing their entire guided meditation library to a paid model. It took just 15 minutes, and they said it "felt so damn good."
Another discovered they consistently create at 60-70% completion but never fully launch. The awareness alone created a powerful shift.
A successful physician charging good money but feeling empty suddenly got it: she was helping everyone else while running on empty herself. The oxygen mask thing became real.
When someone said their biggest problem was "overthinking," twenty others said "same." Suddenly they weren't alone anymore.
What This Challenge Is Really About
Our Harmony Map data reveals something sobering: most heart-centered entrepreneurs still can't pay their bills after 5+ years in business. They're changing lives but struggling to survive.
This challenge addresses the root cause: the belief that charging what you're worth somehow diminishes your service.
Participants are discovering:
Why premium pricing actually creates deeper transformation for clients
How undervaluing yourself limits your impact over time
The "inverted pyramid" model that revolutionizes sustainable growth
Their unique qualifications hiding in plain sight
But it's not just ideas. They're experiencing what happens when you stop apologizing for having value.
The Power of Being Seen
What I’ve loved the most is watching these entrepreneurs witness each other's breakthroughs.
One person claims their worth, everyone else realizes they can too. Someone shares a struggle, others see their own patterns.
This is what we mean by "everything is connected." Your business problems and personal blocks are the same thing showing up differently.
If You're Feeling Left Out
That feeling? It's good. It means you're recognizing what you need.
This challenge is happening now, but we do this kind of thing regularly.
Sacred Business Network members usually hear about these things first. They get ongoing support between bigger programs too.
Even if you're not ready to join us formally, that's fine. Your readiness is building. Every email you read, every time you think "maybe"—it's all part of getting ready.
What Happens When You're Ready
The people in this challenge were where you are. Reading emails. Feeling something. Wondering.
They just took the next step when it felt right.
No judgment if this wasn't your time. Sometimes we need to see others go first. Sometimes the timing's just off. Sometimes we're not ready yet.
But when you feel that pull again—that clear "yes, this is it"—listen. Trust it. Do something about it.
Because what I'm seeing reminds me: you have something people need. When you charge what it's worth, everyone wins. Starting with you.
With love and continued faith in your journey,
Phil
P.S. - Want to stay connected? Sacred Business Network is where our broader community hangs out between challenges. It's priced low on purpose. Support should be available when you're ready to make a move.
P.P.S. - To everyone in the challenge: thanks for showing us what happens when we stop playing small. You're proof that change is possible.
P.S. You can read all previous editions of the newsletter here, and you can upgrade your subscription here.
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