This is for you if you don’t like marketing and have strong opinions about it.
I was you.
I used to think I was above it all. I believed what I had to offer didn’t need to “play this game.” Maybe you say the same thing too.
Let me tell you now — that was my ego, disguised as my soul. And it was so convincing, I couldn’t see how much I was missing out.
I want to share this with you, because if you’re part of the “allergic to marketing” crowd, I get it. I lived there for a long time. And in some ways, I still have strong opinions about marketing. But I’ve learned to keep what works, shift the parts that don’t serve me, and receive the best it has to offer.
Recently in Colombia, I watched a presentation that brought me back to my early days online.
The speaker was talking about AEO and SEO — Answer Engine Optimization and Search Engine Optimization — and how we need to pay attention to these things if we want our content to show up where people are now searching: including tools like ChatGPT. It’s not just about Google anymore.
The landscape is changing. And if you want greater impact, you have to learn how to be found.
She gave an example that hit home.
She was hired by an interior design company that had a brilliant concept and incredible quality — but no traffic. No one was finding them online. When she reviewed their site, she realized that nowhere on the site did they actually say what they do.
They were all about “transformation,” “uniqueness,” and “energetic design,” but there was no clear statement that they helped people redecorate their living rooms.
I laughed.
I saw myself in that story.
And, honestly, I thought of so many women (for whatever reason, it seems women have more resistance to marketing than men) I know — women with incredible gifts, who just can’t communicate them clearly, or who refuse to “play the game” because they’ve judged that marketing isn’t sacred, or worse, that it’s dirty.
Yes — there is a version of marketing out there that is fear-based. It’s designed to make you feel like you’re falling behind. It’s manipulative, scarcity-driven, and built to create urgency through pressure. And yes, it works — because people are wired to respond to fear.
But that’s not our game. And I don’t think it’s yours either.
Within the same umbrella we call “marketing,” there is also:
Communicating clearly how you help
Making it easy for people to find what you offer
Creating invitations that serve your soul and challenge your ego
That’s the marketing I choose to commit to — the kind that invites authenticity with clarity. The kind that helps you serve and charge accordingly, so you can be truly generous.
Marketing isn’t social media. But it can use social media.
Marketing isn’t email sequences. But it can use emails.
The energy behind it is everything.
And so many people — truly gifted, powerful people — are limiting their impact because they’ve decided that marketing is one thing, and that one thing is bad.
Marketing is not manipulation. It’s amplification.
And if you think you're too spiritual for marketing, let me gently say:
Eckhart Tolle — yes, that Eckhart Tolle — has an email list, paid online courses, a publishing company, and a structured YouTube presence. His team sends nurturing emails and promotes his offerings.
Does it feel gross?
No.
Because the energy behind it is clean. The message is anchored in service.
Byron Katie? She sells. Her books, her retreats, her worksheets — all marketed. Quietly, intentionally, with integrity.
Thich Nhat Hanh’s community? They built a digital platform, run donation campaigns, send newsletters, and host online courses. And they never lost their essence.
They didn’t sell out.
They allowed themselves to be found.
They honored the container as much as the message.
It doesn’t matter what you think about these teachers.
What matters is: they have greater impact in this world.
They honor down-to-earth strategy as much as they honor cosmic connection.
And for that, they are rewarded.
When I hired Phil as my coach, I had so much resistance. But I made an agreement with myself:
Within my values, I will do what he tells me to do. I won’t try to reinvent the wheel. And I will surrender to the discomfort, trusting that every marketing strategy is a divine invitation to embody more of my soul.
Shortly after, I started getting results I hadn’t gotten in years — not because I was more “aligned,” but because I stopped rejecting the structure.
Sacred Business is not about reinventing the wheel.
It’s about recognizing that there are proven strategies to help you have greater impact — and letting go of the part of you that thinks you’re too good to play this earthly game.
Writing this, I can’t help but think of Jesus — performing miracles, speaking truth, transforming lives — and still asking people to go and tell others. His impact didn’t grow just because he was wise or divine.
It grew because people shared what they experienced. He knew the message needed to be carried.
If no one had talked about what he taught, if the stories weren’t passed on, his impact would have stayed small. Even the most sacred message needs to be seen, heard, and remembered.
And that takes communication, intention, and yes — what we now call marketing.
Ram Dass’s Be Here Now became one of the most iconic spiritual books of the 20th century — not by accident. It had intentional design, mass printing, and strategic distribution. His talks were recorded, duplicated, mailed across the globe.
No shame. Just clarity and trust.
Marketing is like fire. It can burn, or it can warm. It’s not the tool that’s the problem — it’s how you relate to it.
At Sacred Business, we don’t separate the inner from the outer experience.
Your beliefs about visibility, worth, power, and service show up in your relationship with marketing.
If you think “sharing is selfish,” your business will stay small — no matter how sacred your intentions are.
Many people hide behind the idea that being spiritual means being quiet. But what if hiding is actually ego in disguise?
What if the most sacred thing you could do is let yourself be seen — with clarity, with truth, and with love?
So it can serve the ones it was meant to?
With Love,
Carolina
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Even Jesus marketed. #micdrop