The Sacred Business of Being Human

Building from truth, not performance

Oh, being human! What a gift and yet what a challenge!

If you feel called to create a business that's an extension of your truth rather than a performance you have to put on, if you sense there's a way to build something meaningful without pretending to be someone you're not - I'd love to hear what this brings up for you.

Because somewhere along the way, we forgot that our business could be a place where we come home to ourselves, not a place where we perform a version of ourselves.

We've been taught to put on a mask - the one that has everything figured out, travels to cool places, and shares the "5 ways to do this" or the "one thing you can't miss." This mask is full of recipes and credentials and "I know." It loves giving advice and always knowing what's best for others.

If we don't pay attention, this mask will build our entire business for us.

It will create something beautiful on the outside that requires us to keep performing, to keep pretending, to keep being someone we're not.

And you know what happens? You end up in conversations where everyone sounds so put-together, everyone has the perfect words, everyone seems to be winning. But when it's over, you look back and realize you weren't even there. Just your mask was.

I experienced this in Costa Rica, surrounded by the "perfect" entrepreneurs living the dream life. I went there hoping to find real community, real connection. Instead, I found more beautiful masks having empty conversations about credentials and external success.

It became clear to me, this is not what I want for myself.

We've lost touch with silence.

We've lost touch with not knowing.

We've turned our businesses into another form of spiritual bypassing, where emotions become problems to solve instead of wisdom to honor, where messiness means you're "not aligned" instead of simply... alive.

But what if there's another way?

What if your business could be an invitation to come home to yourself? What if your strength could be found in the vulnerability of not fully knowing? What if the very thing you're trying to hide - your uncertainty, your questions, your beautiful human mess - is exactly what the world needs?

This is what I'm choosing to embody with my own business - the courage to be myself, messy and lost sometimes, sharing my view without shame. I share what I think business can be, and whoever resonates comes along. I make mistakes. I learn as I go. And I'm letting my business serve this perfectly imperfect human being instead of demanding I become someone else to deserve success.

A sacred business isn't about having all the answers. It's about creating space for the questions. It's not about being perfect. It's about being real. It's not about performing your way to success. It's about coming home to your truth and building from there.

Sometimes we teach, sometimes we learn. Sometimes we know, other times we don't. And that's not a business problem - that's the human experience.

Your sacred business is your invitation to stop performing and start being. To find your power in presence instead of putting on a show. To build something that can hold all of you - the wisdom and the wonder, the knowing and the not knowing.

We need courage for this. The courage to be seen before we feel ready. The courage to say "I don't know" as often as we say "here's how." The courage to trust that our humanity isn't a flaw to fix but the very foundation of something sacred.

Your business doesn't need another perfect strategy. It needs you. All of you. The parts that shine and the parts that search. The parts that have answers and the parts that have beautiful questions.

This is your invitation to come home.

With love,

Carolina

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Speaking of the courage to not know...

This week in Sacred Business Stories, we explored this exact territory with

Jeffrey Davis

, who's spent 25 years teaching leaders how wonder and "not knowing" become gateways to breakthrough ideas.

After losing 20 years of work in a house fire, Jeffrey discovered something important: those who flourish through uncertainty aren't the ones with all the answers—they're the ones who've learned to embrace bewilderment as creative fuel.

His work beautifully mirrors what I've shared above. He talks about how we're "born in not knowing" and how tracking wonder helps us remove the expert mask to find what's real and true. One powerful moment: when he asked me to remember myself as a child at my most alive and free - singing songs in a language I didn't understand, full of curiosity, joy, and fun.

"Your business challenges are invitations to evolve," he shared. Sometimes you don't need to change your business - just your relationship with it.

If you're ready to explore how uncertainty can become your greatest business asset rather than something to hide behind a mask, listen to our full conversation here →

Because your "not knowing" isn't a flaw to fix. It might just be your doorway to something sacred.

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P.S. You can read all previous editions of the newsletter here, and you can upgrade your subscription here.

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What’s next?

Carolina and I are ready to support you in creating a business that aligns with your heart's calling. Here's how we can help:

1. Click to Find Your Hidden Business Pattern (Free): The Harmony Map Assessment reveals which inner pattern is blocking your next level - and why strategy alone hasn't fixed it. For entrepreneurs ready to address both the inner patterns AND outer strategies for breakthrough results.

2. Read the Sacred Business Manifesto (Free): Learn the core principles of building a Sacred Business through our founding story and framework. See how we transformed our approach to business by understanding that everything is connected.