Substack SEO works, and it has limits worth knowing. A guide to ranking on Google and AI search, from a writer running a 30,000 subscriber Substack publication.
This is a comprehensive and very helpful post. Thank you!
It's a big meal. I don't think I can digest it all right now.
I appreciate that you included the bit about "what to do right now":
~Week one. Connect Google Search Console. Fix your About page. Make sure your publication name and URL make sense for what a stranger would search.
~Week two. Pick three real questions your readers ask. Check the first page of Google for each. Choose the one with the weakest answers.
~Week three. Write the best answer on the internet to that question. Direct answer up top, real headings, over a thousand words, SEO title under 60 characters, clean slug, strong meta description.
~Week four. Link to it from two older posts. Mention it anywhere you legitimately can, your site, your profiles, a collaboration. Then start question number two.
If we are going to use video as a primary posting tool on substack, would you modify or tweak the advice of this post?
Perhaps the idea is to address the main points here in a video post as well, and write a good summary that supports the SEO. Is that right?
you are very welcome! And the short answer is YES - spot on with the summary as well as a few other tricks and tidbits we could cover once you have "digested" all that is here!
This is a comprehensive and very helpful post. Thank you!
It's a big meal. I don't think I can digest it all right now.
I appreciate that you included the bit about "what to do right now":
~Week one. Connect Google Search Console. Fix your About page. Make sure your publication name and URL make sense for what a stranger would search.
~Week two. Pick three real questions your readers ask. Check the first page of Google for each. Choose the one with the weakest answers.
~Week three. Write the best answer on the internet to that question. Direct answer up top, real headings, over a thousand words, SEO title under 60 characters, clean slug, strong meta description.
~Week four. Link to it from two older posts. Mention it anywhere you legitimately can, your site, your profiles, a collaboration. Then start question number two.
If we are going to use video as a primary posting tool on substack, would you modify or tweak the advice of this post?
Perhaps the idea is to address the main points here in a video post as well, and write a good summary that supports the SEO. Is that right?
you are very welcome! And the short answer is YES - spot on with the summary as well as a few other tricks and tidbits we could cover once you have "digested" all that is here!