The But That Keeps You Broke and Unfulfilled
Why fragmentation is your most expensive business decision
You say you want more money and more fulfillment. But every day you treat them like they can't exist at the same time
I know that sounds dramatic, but stay with me.
Why does making money feel so far from being fulfilling and joyful for so many people?
You have a job or business that pays your bills. By society’s standards, you’re successful. But you’ve been separating spirituality and work your whole life, dancing between identities, and deep inside you feel something missing.
You know you were made for more. And you want to make more money.
When you go into your meditation sessions, your inspiring walks, you can see how both speak to each other.
You can see yourself in your wholeness, serving many with your gifts, living a more fulfilled and integrated life.
But when “real life kicks in,” the need to make more money feels disconnected from your bliss.
We hear this often in sales calls: “I need to be practical and provide for my family now.”
As if following your bliss were not extremely practical.
There’s a clear split between what your heart knows to be true and what your mind believes. You want to experience what your heart tells you during moments of inspiration, but you act based on what your mind says.
The reason you feel your business needs reshaping, or why you don’t want to do your old job anymore, is because the fragmentation is so loud you can’t pretend it’s not there.
Research shows: purpose-driven work outperforms obligation-driven work by every measure - productivity, creativity, income, retention. When you’re doing work aligned with your gifts, you work faster, think clearer, and produce better results.
Following your bliss isn’t a tactic, but it gives results.
When you choose to monetize from that place, you’ll find it’s the most effective way to make money that exists.
Yet it feels hard to believe that. I get it. We reward those who suffer and work hard.
And that conditioning shows up in the most subtle place, in the words you use every day.
The way we communicate, in words out loud but also in your thought process and how you make decisions, is actually creating reality.
Words don’t describe reality. They mold it.
So when you keep saying “I’ll follow my bliss once I sort out the money,” you’re not being practical. You’re building a reality where bliss and money never meet.
While you keep postponing your bliss in the name of money, that will still be your reality.
Joy and happiness aren’t just desirable states you want to experience more. They’re tools of creation that expand your capacity to receive. They’re nervous system signals that tell your body it’s safe to grow.
When you say “I need money now and then I’ll follow my bliss,” you’re not being prudent. You’re hitting an upper limit of what you believe is possible.
You’re telling your nervous system that reality can’t be both abundant and fulfilling at the same time.
Your body is hardwired to maintain equilibrium. When you start operating outside your established range - whether that’s income, visibility, or impact - your system treats it like a fever. It doesn’t matter if the change is “good.” Change equals instability equals danger. Your body kicks in to return you to baseline.
This is why people self-sabotage right before breakthroughs. It’s not weakness. It’s your biology doing exactly what it’s designed to do: keep you alive by keeping you consistent.
You can’t think your way past an upper limit.
You have to regulate your nervous system to tolerate higher levels of goodness, money, visibility, success.
Your business can’t expand past what your language reinforces.
Listen to how you talk about money and joy. Do you ever say both in the same sentence without a “but” between them?
The pattern sounds like:
“I would love to, BUT...” (the but is the ceiling)
“That sounds amazing, HOWEVER I need to...” (the however is the limit)
“Someday when...” (postponement equals boundary)
“I have to be realistic...” (realistic equals the edge of your current capacity)
Your words are the most accurate map of your ceiling.
Now here’s what nobody tells you about those seemingly unrelated things you love - your music and your marketing, your science and your spirituality, your data and your devotion.
They were never unrelated.
You’ve been taught to keep them in separate rooms because that’s how the world organizes people. But the problems that actually need solving - the ones people will pay well for - live exactly at the intersection where those rooms meet.
Fragmentation created the split. Integration is the solution - in your business and in yourself.
You can monetize your bliss and you can monetize it well. Practicality is just what you perceive is possible.
Your disbelief doesn’t make it impossible - it just keeps it invisible to you.
Don’t question your desire and what you’re naturally good at.
Don’t question the unique combinations you bring into this world.
Science and spirituality? Music and marketing? AI and presence? Mantras and reggae? Horses and therapy? Strategy and psychedelics? Tarot and real estate? Astrology and data analysis? Meditation and project management? Crystals and construction? Plant medicine and consulting? Sound healing and software engineering? Tea ceremony and tech startups? Reiki and recruitment? Moon cycles and marketing funnels? Sacred geometry and graphic design? Energy work and accounting? Breathwork and sales calls? Devotional dance and executive coaching? Channeling and consulting?
Question the but after that.
Your heart already knows what’s possible.
The only question is whether you’re going to keep arguing for your limitations or finally build from your truth.
With Love,
Carolina
If you’ve been trying to combine all the parts of you into something coherent and it keeps falling apart, it’s not because the combination is wrong. It’s because integration isn’t a thinking exercise - it’s a guided one. From inside the pattern, you can’t see the pattern. That’s not weakness. That’s just the nature of this work.
You don’t need more time to figure it out alone. You need someone who can see what you can’t yet.




I love this so much. Amazing post that’s helping me reframe what’s possible.
Thank you as always, Carolina! I love the « AND » as opposed to the « BUT » :) I find myself not beholden to the money or stability of a traditional job but instead like many Americans beholden to the healthcare tied to these positions. So I strive to find a position I believe in wholeheartedly and one that is fulfilling, purpose-driven, and one where I can utilize my gifts and passion! The « AND » I aspire to at the moment looks like the ands you have outlined but within the umbrella of traditional employment. Meanwhile still putting energy into my own personal path knowing it is similarly aligned with my corporate aspirations and what that looks like as a separate parallel track :) Thank you and Phil for bringing these thoughtful and empowering conversations into this space and beyond!