Stop Asking for Permission to Market Your Gifts
The real reason spiritually aware entrepreneurs struggle with sales (and what actually changes when you send the damn email)
You know that feeling when you hover over the “send” button on a launch email?
That tightness in your chest. The voice that says you’re being pushy. The sudden urge to rewrite everything one more time. Or maybe just skip it entirely.
I’ve watched this pattern show up in recent coaching calls with spiritually aware entrepreneurs. Smart people. Skilled people. People who’ve done their inner work and are building something genuinely valuable.
But when it comes time to tell people about it, or God forbid, “Sell it”? The resistance hits like a wall.
Here’s what I’ve come to believe. That resistance isn’t what you think it is.
What We’re Really Resisting
Most of us assume we’re resisting “selling.” We tell ourselves we don’t want to be salesy. We don’t want to manipulate. We’re not those people who blast their lists with false scarcity and manufactured urgency.
That’s the surface story. It sounds noble. It feels justified.
But underneath? We’re resisting something else entirely.
We’re resisting looking at what we’ve created with full acceptance.
Think about it. That offer you’re afraid to promote? You made it. That program you’re hesitant to talk about? You built it. The transformation you help people experience? You’ve cultivated the capacity to hold that space.
These are your creations.
And somewhere along the way, you learned to judge your creations before you accept them. Good creation, bad creation. Worthy of promotion, not worthy.
Will people like this, will they think I’m being pushy?
Is this even truly valuable?
The conflict isn’t between you and your audience. It’s between you and your willingness to fully own what you’ve made.
The Big Four That Run the Show
There are four things most of us spend our entire lives seeking. Safety. Security. Love. Approval.
We learned early that these things come from outside us. Do the right thing, get approval. Be good enough, feel safe. Make people happy, receive love.
So when we think about sending a sales email, what activates?
The fear that we won’t be approved of. The worry that we’ll be seen as one of “those” marketers. The concern that people will think less of us.
We’re not afraid of selling. We’re afraid of losing approval.
That’s why you can spend hours perfecting an email that ultimately says nothing. It’s why you can convince yourself that “being of service” means never actually inviting anyone to work with you.
It’s why you unsubscribe from other people’s lists while telling yourself you’re “protecting your energy” when really you just don’t want to feel the discomfort of watching someone else do what you’re afraid to do.
The pattern is old. It’s been running since before you could name it.
But it has nothing to do with your actual offer. Nothing to do with whether your work is valuable. Nothing to do with whether people need what you’ve created.
The Urgency That Isn’t Manipulation
Here’s where I hope you’ll lean in to what I’m pointing towards here.
You say you can’t create urgency because there’s no “real” deadline. You’re not closing enrollment. You’re not capping spots. So any urgency feels fake. Disingenuous. Like you’re lying.
But what if urgency has nothing to do with your calendar?
What if the urgency is about life itself?
Every single person on your list is postponing something right now. Some dream they’ve pushed to “someday.” Some vision they’re waiting to feel ready for. Some version of themselves they’ve decided requires more time, more certainty, more proof.
They’ll do it when they have more money. When the kids are older. When the business is more stable. When they feel more confident.
Tomorrow. Next month. Next year.
That pattern, that chronic postponement, is the actual problem you’re solving. Not with your offer specifically, but with the decision to engage with it now.
The urgency isn’t “sign up before midnight or the price goes up.” The urgency is “you’ve been waiting your whole life to live this, and tomorrow is the same lie you told yourself yesterday.”
When you create a deadline, you’re not manipulating. You’re helping someone break a pattern that’s possibly been running their entire life.
You’re saying: here’s a moment that requires a choice. Not someday. Now.
What If You Need Do Nothing?
There’s a teaching that says “I need do nothing.”
Most people hear that and think it means inaction. Passivity. Letting life happen to you.
But it doesn’t mean you won’t act. It means you’re free to act without the weight of need driving you.
You don’t need to send that email to survive. You don’t need anyone’s approval to be whole. You don’t need the sale to prove your worth.
But you might WANT to send it.
You might want to serve the people who are waiting. You might want to break the pattern of hiding. You might want to live in a reality where your gifts move freely into the world instead of getting trapped in your fear of judgment.
Want and need are different.
Need makes you desperate. Need makes you manipulative. Need makes every email feel like begging.
Want sets you free. Want lets you show up fully. Want lets you say “here’s what I made, and I believe it will serve you” without collapsing if someone says no or judges your motives.
The question isn’t “do I need to send this email?”
The question is “what do I want to create?”
Looking With Love and Innocence
There’s a practice worth trying.
Look at that email you’ve been avoiding. Look at the offer you’re hesitant to promote. Look at the invitation you’re afraid to extend.
Can you look at it with curiosity instead of judgment?
Can you see it as a creation, perfectly neutral, arising from your desire to serve?
Not good or bad. Not worthy or unworthy. Not impressive or embarrassing.
Just what it is. Something you made. Something that might help someone.
The resistance you feel isn’t evidence that you shouldn’t send it. The resistance is evidence of an old pattern trying to keep you safe by keeping you small.
That pattern says: if you don’t put yourself out there, you can’t be rejected. If you don’t claim your value, you can’t be judged. If you stay invisible, you stay safe.
But you already know that’s not true. Staying small doesn’t make you safe. It makes you stuck.
The Invitation
Next time you’re about to send a launch sequence or a sales email or an invitation to work with you, try this.
Before you hit send, take a breath. Put your hand on your belly. Feel your actual body, right now, in this moment.
Then ask: what am I actually afraid of?
Not the surface fear. The real one underneath.
Are you afraid people will unsubscribe? That’s approval seeking.
Are you afraid you’re being pushy? That’s approval seeking.
Are you afraid people will see you differently? That’s approval seeking.
Now ask: what do I want?
Maybe you want to serve people who are ready. Maybe you want to stop hiding. Maybe you want to build a business that actually sustains you so you can keep doing this work.
Those are good wants. Clean wants. Honest wants.
Send the email from want, not need.
Send it knowing some people won’t like it. That’s okay. They’re not your people.
Send it knowing you might lose subscribers. That’s okay. You’re refining your list.
Send it knowing it won’t be perfect. That’s okay. Perfection isn’t the goal. Connection is.
And if you still feel resistance? Good. That means you’re doing something that matters.
The resistance isn’t a stop sign. It’s a signpost pointing to your edge, to the place where you’re being invited to grow.
Seven emails in seven days might feel like too much. Or it might feel exactly right.
You won’t know until you try.
And here’s what I’ve seen over and over: the people who break through this resistance, who send the emails despite the fear, who look upon their creations with love instead of judgment?
They’re the ones who build businesses that last. Not because they have better tactics. Because they stopped waiting for permission to claim what they’ve already created.
You made something valuable. You know it serves people. You’ve seen the transformation.
The only permission you need is your own.
P.S. You can read all previous editions of the newsletter here, and you can upgrade your subscription here.
What’s next?
Carolina and I are ready to support you in creating a business that align with your heart’s calling. Here’s how we can help:
Click to Find Your Hidden Business Pattern (Free): The Harmony Map Assessment reveals which version of you is running your business - the one stuck in old patterns or the one ready to emerge. Discover which frequencies are keeping you authentic to your past instead of your potential, and why no amount of strategy can fix what’s actually a frequency problem. For entrepreneurs ready to transform both their energetic signature AND their business results.
Read the Sacred Business Manifesto (Free): Learn the core principles of building a Sacred Business through our founding story and framework. See how we transformed our approach to business by understanding that everything is connected.
Just what this pre-launch author needed to hear, thank you!
I resonate with this and it is helpful reading 📖 thank you 🙏