Building in Public: When the Universe Wants to See You Fully
Why your soul won't let you stay small (and what to do when it calls)
I can’t believe we’re going into year three of Sacred Business Flow. At the same time, it feels like such a short period.
It feels like Phil sent me that first message about partnering yesterday. It also feels like a lifetime, with all the things we’ve built together.
When we had what we’d call our minimum viable foundation, we did something that felt terrifying.
We booked an in-person workshop to share our brand new business.
That workshop was a “disaster” (for my ego) but in many ways it helped us a lot in clarifying what we were doing.
I was on stage speaking in English (not my first language), with a business I’d just started, in front of successful entrepreneurs. Phil was exposing his new identity—merging spirituality and marketing—to people who only knew him as the genius marketer.
We feared being misunderstood. We feared sounding crazy. We feared people would hate us.
But it was probably one of the most powerful experiences we’ve had.
We let ourselves be messy and seen.
When we avoid being seen we protect ourselves from the very feedback the universe is trying to give us.
And I want to be clear here.
You don’t have to build in public to co-create with the universe.
There are many ways to listen, to trust, to follow guidance.
But if you notice yourself stuck in perfectionism… holding something in your heart for a long time without moving… waiting for certainty before taking the next step, building in public can become a powerful way to re-enter the conversation with life.
Many of the entrepreneurs and creators we work with built quietly. Word of mouth only. No strong online presence.
They’re powerful beings who have helped many people transform but in their hearts they know they are meant for more.
Even after 5 to 10 years, they’ve limited themselves in their co-creation with the universe because they fear being seen more broadly. Or they never really thought about it.
The invitation to expand is coming from your soul. And when you don’t answer that call, the frustration compounds. The whisper gets louder. The pull gets stronger.
We can name all the practical costs, not making as much money as you could, not helping as many people as you know you can.
But not answering your soul’s call is probably the most painful experience you can have. And honestly, it will never leave you alone, it will only gets louder.
Co-Creation With the Universe
That workshop experience taught us what we now teach: our business is a co-creation with the universe.
Building in public is a great way to receive very clearly feedback from the Universe.
Co-creating with the universe is your ability to receive an idea, a spark of inspiration, act on that idea, and share it with others. Then pause and reflect on what the universe is sending back to you.
See what worked. What’s reinforcing the way you’re currently doing things. Maybe what didn’t work as you expected, and why you think that is.
And notice if there’s other important information that life is giving to you that you weren’t aware of before that action.
Co-creation doesn’t mean everything flows easily or magically resolves.
It means you take a step, then you listen, without trying to control what comes back.
Once we started promoting what we were doing in this business, we had a certain avatar in mind.
The one we discussed together. To the best of our abilities, we thought we knew who we would help.
What happened naturally and organically was we started attracting people in a different phase of their business than what we initially thought.
We didn’t shift our message completely overnight.
We paused. We walked. We talked.
We saw what feedback the universe was sending us, and we allowed ourselves to refine our message through action, experimenting in public.
The universe wants to see you fully so it can give you feedback and lead you straight into your heart.
There are very specific ways to build in public that actually work. And there’s foundation work that most people skip entirely, which is why they either never start, or they share in ways that erode trust instead of building it.
For Sacred Business Network members, I'm breaking down the three distinct ways Phil and I have identified to build in public—each requiring you to activate a different part of yourself. You'll learn the specific energetic requirements and risks of each approach, how to receive feedback as information rather than instruction (and who you should actually listen to), plus a practice to identify which approach matches where you are right now and take your first step