What I'm Learning with AI This Week 🤖
Essential AI insights for creators & online business builders (5 min read)
Hey there,
I've been spending hours each week exploring AI developments so you don't have to. The landscape is shifting rapidly, and those of us who understand these changes will have a significant advantage. Here's what's most important this week:
🎯 Three Game-Changing Insights for Creators
1. Your Expertise Can Now Become Software
revealed a fundamental shift that is something i’ve been feeling and experiencing for the past few months: we're moving from creating content to creating tools. Thought leaders are becoming "Prompt Leaders" – turning their frameworks into reusable AI systems.What this means for your business: That course you're selling? It could become an AI tool. Your coaching framework? A prompt chain. Your expertise becomes infinitely scalable without requiring more of your time.
2. The Real Distribution Secret: Emotional Gravity
While everyone's churning out AI-generated content, Bionic Business uncovered the actual opportunity: AI can identify "emotional cohorts" – groups united by hidden pain points.
The creator opportunity: Stop targeting demographics. Start speaking to emotional realities. AI helps you find and address the specific pain your ideal audience feels but rarely articulates.
3. Building Without Barriers
Kim Doyal built a complete quiz funnel with custom archetypes, email integration, and automated follow-ups – without writing code. Just by describing what she wanted.
Why this changes everything: That membership site, app idea, or tool you've been considering? You can build it now. Technical skills are no longer the barrier.
🛠️ Practical Applications for Your Business
1. Transform Your Best Content Into Tools
Take your most effective framework
Turn it into a prompt chain
Package it as a Custom GPT or standalone tool
Sell access, not just information
2. Find Your Emotional Cohort Instead of "entrepreneurs," think "founders who feel like frauds despite their success." AI can help you:
Analyze your audience's language for emotional patterns
Create content that speaks to hidden struggles
Build deeper connections at scale
3. The Context-First Approach Stop micromanaging AI with detailed prompts. Instead:
Share your brand voice samples
Provide your unique perspective/methodology
Let AI amplify YOUR approach, not replace it
📊 The Creator Timeline
Now-6 months: Early adopters build AI-enhanced businesses
6-12 months: AI tools become standard for creators
12-24 months: Creators without AI integration struggle to compete
The window for first-mover advantage is closing rapidly.
🎬 This Week's Action Step
Choose one:
Turn your signature framework into a reusable prompt
Use AI to analyze your top content for emotional patterns
Build a simple tool that solves one specific problem for your audience
Start small. One AI enhancement that saves you 2 hours this week becomes 100+ hours saved this year.
🔗 Resources for Creators
For tool building: Pickaxe (no-code AI tools)
For content strategy: Why creators feel "invisible on Substack" and how to fix it
For coding without code: Lovable or Cursor
For systemizing: Apple's new on-device AI means free, private AI in every creator's toolkit
The Bottom Line
We're not in the "AI will replace creators" timeline. We're in the "AI will 10x specific creators" timeline.
The difference? Understanding that AI isn't about doing more of the same, faster. It's about doing what was previously impossible.
Your audience doesn't need another AI-written blog post. They need solutions to problems they didn't even know how to articulate. AI helps you find and solve those problems at scale.
—Phil
P.S. What's one thing in your business you'd love to automate or enhance with AI but aren't sure how? Hit reply and let me know – I'm collecting ideas for next week's exploration.
Know another creator who needs to see this? Forward it along. The future belongs to those who prepare for it.