WOM 012: THE FALSE ALTAR

The Way of Mastery For Business Series | Day 11 | October 13th, 2025

“Where your treasure is, there will your heart be also.” – Jeshua

I see entrepreneurs building altars to the appearance of success. They polish their brands, redesign websites, and tweak offers endlessly, not because the work requires it, but because the image of their business and hiding behind the brand feels safer than the uncertainty of real connection.

One client comes to mind. He has so much to offer, and yet he keeps reworking the surface, the logos, the funnels, the photos, while avoiding the deeper, relational trenches of client creation. In the language of the Way of the Heart, you could think of it as worshipping the look of legitimacy while starving the life beneath it.

I know this pattern because I have lived it. When my focus drifts toward scaling, sustaining, or proving, I can feel the shift. The energy tightens. Love gives way to strategy. I start bowing to the false altar of control, that subtle belief that if I just work harder or get it right, I will finally feel safe.

The illusion of safety can be such a powerful drug.

This morning was one of those moments. The words felt heavy. My devotion dulled. But instead of forcing inspiration, I stopped. I breathed. I thought of the faces of those I serve, real people, not abstractions. I said a quiet prayer for connection. Then I began again, not from inspiration but from willingness.

That is what turns the false altar back into the true one. Devotion is not about always feeling inspired; it is about remembering why we create at all. Each time we return to service, not to impress but to reclaim and reconnect with the sacred ground beneath our work.

Your work is Sacred! Can you feel that in this moment?

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Reflect
• Where do you find yourself building altars to the appearance of success rather than the presence of Love?
• What do you reach for when devotion feels dull: control, perfection, or trust?
• How might your work shift if you began again today, not from inspiration, but from willingness?

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This reflection is part of the ongoing Way of Mastery for Sacred Business series — a 365-day journey weaving Jeshua’s teachings into the lived challenges of entrepreneurship. Each daily entry is a thread in the larger tapestry. To see the full series overview and how today’s writing fits into the whole, visit the Series Introduction Page.

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💡 Each day’s reflection opens awareness — but the real transformation comes in practice. The words above are the seed. The “Practice for Today” below is how you water it, embody it, and watch it reshape your business and life. Join us inside to receive today’s practice.

Practice for Today: