Your Sacred Business Manifesto: Building the Cornerstone of Your Marketing Strategy
How to Create a Powerful Declaration That Attracts Your Ideal Clients and Transforms Your Business
When Carolina and I decided to create Sacred Business Flow, we knew we needed to articulate our vision differently than most entrepreneurs.
We spent months crafting a document that explained not just what we did, but why it mattered. We poured our stories, our struggles, and our core beliefs into what eventually became our Sacred Business Manifesto.
What happened next was beautiful.
Rather than just finding clients, we began attracting people who already spoke our language. They would reach out after reading our manifesto saying things like, "I feel like you're in my head" or "Finally, someone who understands this journey."
The manifesto wasn't just marketing – it had become a powerful filtration system, qualification tool, and conversion asset all in one. It pre-sold people on our approach before we ever spoke with them.
This is what separates truly magnetic businesses from the rest… it isn't fancy technology or sophisticated marketing tactics. It's absolute clarity of vision and purpose, boldly articulated in what I now consider essential: a business manifesto.
What Is a Business Manifesto?
A manifesto is far more than just another marketing document. It's a transformative asset that becomes the cornerstone of your entire business and brand.
At its core, a manifesto is a bold declaration of your values, vision, and the change you seek to create in the world. It articulates your "why" in a way that resonates emotionally with your ideal audience.
Think of it as the magnetic north of your business – the reference point that guides all your decisions, content, and offers.
Why Your Business Needs a Manifesto
1. It Creates Deep Alignment with Your Audience
Unlike typical marketing that focuses on features and benefits, a manifesto creates emotional resonance with those who share your values. It attracts people who see the world as you do.
When we first published the Sacred Business Manifesto, something unexpected happened. People began using our language in conversations. They would mention "everything is connected" or talk about "taking the Love-Led Leap." Our core message had become their language.
2. It Acts as a Conversion Engine That Never Sleeps
A well-crafted manifesto becomes a self-qualifying tool that does the heavy lifting in your sales process.
Those who read it will either strongly resonate with your message—making them pre-sold on working with you—or self-select out, saving you both time and energy.
From our manifesto:
"We've worked to support many entrepreneurs who have been taking the fragmented approach in life and business. We help them get clear on what they want and radically eliminate all the ways they get in their own way."
When prospects read this section, they immediately know if they're in the right place. Those who don't resonate simply move on – no hard feelings, no wasted energy.
3. It Compresses the Trust Timeline
In a world where trust takes time to build, a manifesto can dramatically accelerate this process.
By boldly stating what you stand for and against, you demonstrate conviction and clarity – two qualities that instantly elevate your perceived authority.
From our manifesto:
"The Sacred Business is also a win-win mentality. It's not just about 'me'; it's about what's good for 'us.' With this belief as the new foundation, it's also our mission to support you in building a road map of growth for your business that has the potential to outpace anything you've ever held to be possible."
This kind of clear positioning helps potential clients understand not just what you do, but who you are at your core.
4. It Becomes Your Evergreen Content Foundation
A well-constructed manifesto serves as the source material for countless content pieces – articles, social posts, videos, workshops, even books.
Every time we write a newsletter or create a new program, we can link back to relevant sections of our manifesto. This creates content coherence that's impossible to achieve otherwise.
To give you some inspiration, here’s an example of how we are using it to support membership in our Sacred Business Network …
The Blueprint: How to Create Your Business Manifesto
Before diving into the blueprint, I want to acknowledge how this approach came to life for us and some incredible support that we received.
Early on when Carolina and I were just getting started with Sacred Business Flow, we were still quite murky about our own message. It’s funny, because we help people do this for their businesses, however it’s always a different challenge to turn the lens back towards yourself. We knew we were onto something, but struggled to articulate it in a way that would cut through the noise.
I remember walking among the mango trees in Costa Rica on my property at the time, dreaming up the vision for Sacred Business Flow, when I called my friend
, creator of the Five Lightbulbs method. We discussed how challenging the coaching market can be, especially in the spiritual coaching space where similar language gets regurgitated over and over again.Billy agreed with my assessment that a manifesto approach could help us stand out. We eventually worked with him not to write our manifesto, but to help us refine our core message and extract all the ideas from our heads into one cohesive vision. His genius in messaging clarity was instrumental to the outcome of this project.
Now that you understand the power of a manifesto, let's break down how to create one that will serve as the foundation of your marketing strategy.