In 2007, Elizabeth Purvis sat on her bed in Brooklyn with her husband, two black cats, and a deck of Carolyn Myss archetype cards, hunting for something to call her new business. The card that came out said goddess.
She had just quit her last job, a six-figure systems engineering role, and was making about $1,000 a month helping her tarot friends price and package their services. She was also ten years into hiding her witchcraft practice from her staunchly conservative family.
What she wanted was to teach magic. The reality creation work she’d spent years learning in her Wiccan circles and her Western magic training. And she wanted to stop hiding while she did it.
Which is why the card was a problem. Coming out of a decade in the closet, with a Catholic father and hardcore conservative parents, goddess was about the last word she wanted on her front door.
I can’t call myself that. Are you freaking kidding me?
That’s what she said to her husband, who was sitting next to her reading his book. He kept reading. “Yeah, that’s the only thing you can call yourself.” And in that moment she made the decision that shaped everything after. She wasn’t going to hide the magic practitioner anymore, and she wasn’t going to make a big deal of it either. The business became Marketing Goddess. Her email signature read “bright blessings and massive success.”
What came next is the part people in the online mentoring world already know in some form. Elizabeth became one of the first mentors of the high-ticket model back in 2008 and 2009, spent nearly two decades mentoring conscious entrepreneurs through the growth phase, up to six figures and beyond, and wrote the book Seven Figure Goddess.
So we had her on Sacred Business Stories this week to trace the arc. The part most people don’t hear is how long the real work waited.
At the very beginning, Elizabeth got a clear directive. She’s Wiccan, she took oaths, and as she tells it, the goddess tapped her on the shoulder:
“You’re going to be a part of this movement to bring magic to the mainstream.”
She figured business coaching was the on-ramp. But when she put the manifesting work front and center, two things surprised her. She was bored. And she got a second directive that she wasn’t done with the business coaching, because pieces of the reality creation work were still being learned through it. So she went back to it for another eight years. Only last year did the instruction change.
Now’s the time to release the business coaching. It served its purpose. You’re the magic teacher from here on out. Applied to business.
Nearly two decades between the directive and the green light. She used to tell her husband she felt like she was moving through mud. He told her she was like a tank. “No woman wants to be called a tank,” she said. Then he drew her a picture of one, because she does not stop. “I’m really grateful to myself for having that skill, and I’ll just put that on the altar for someone who wants to pick that one up.”
Two things stood out from the conversation.
The first was her answer when we asked about her essay on 100% responsibility, which she names as her top value.
It means accepting 100% ownership of everything in your life, period. No exceptions, ever.
She’s careful with it. It’s an edgy concept and she says so up front. Taking ownership is different from taking the blame for what other people do, and she’s not asking anyone to pretend systemic conditions don’t exist. The point is choice. As she put it, you go from being at effect to being at cause. Responsibility, the ability to respond.
The second was a line she got from one of her NLP teachers.
Information is just a rumor until it’s in the body.
If you’ve spent years learning and your business still doesn’t reflect what you know, that line is for you. Her method for getting knowledge into the body is unglamorous. Regulate before the hard thing, regulate after, celebrate. Then make the action small. “Do the next small thing, because that starts to train your brain and your body that you can do the next thing and the next thing.” In her model, only the action that actually moves the outcome brings a creation from the non-physical to the physical.
One piece of advice came up more than once, and she applies it to herself first. She does offers and messaging for a living and still hired help on her own message two months ago.
There comes a point where you need to get the outside eyes. You really do.
The reframe worth naming from her story is about time. Most of us would read eighteen years of business coaching as a long delay on the way to the real work. Elizabeth reads it as the training. “It’s okay to not have it look exactly like you think it’s going to look. It’s okay to take your time and develop the body of work that really matters while you are serving fully.”
If you have a version of this, a body of work waiting while you do the work that pays, her story says the two aren’t in conflict. The waiting is where the work gets built.
You can find Elizabeth’s book, Seven Figure Goddess, as a free download at sevenfiguregoddessbook.com, and she’s now writing on Substack.
She speaks mostly to people who feel like they’re at an income ceiling, whether they’re just starting out or sitting at $500K or a million.
Catch the full replay. The responsibility section alone is worth the hour.
Thank you Josh Woll, Jessica, and many others for tuning into Sacred Business Stories with Elizabeth Purvis and Carolina Wilke! Join me for my next live video in the app.
This essay was originally published on sacredbusiness.com on May 18, 2026. You can find the canonical version, along with related essays on sacred business and nervous system work, there.
