You’ve invested years building expertise inside a system that doesn’t fit you anymore. You know too much to start over. But you’re too exhausted to keep pretending the structure works.
That’s the trap Jane Riccobono found herself in after decades as a Women’s Health Nurse Practitioner and Certified Nurse Midwife. She could see exactly what her patients needed. The system made it nearly impossible to give it to them. Fifteen-minute appointments. Cycles treated as inconveniences to suppress. A setup designed to process women, not heal them.
So she walked out and built Wise Body Women’s Health, a medical practice where she can still prescribe, diagnose, and provide clinical care, but also light a candle, begin with breath, and sit with someone for more than fifteen minutes. She calls herself “the nurse, midwife, and witch.” Not witch as villain. Witch as the wise woman healers who understood that bodies and spirits cannot be separated.
“My background is my art supplies,” she told us. “How do I want to use them?” That reframe is the whole game. Jane didn’t reject her credentials. She refused to let them trap her. Wise Body is her answer: healthcare that is both scientifically sound and spiritually profound.
Show Notes
[00:00] Introduction
Jane is a Certified Nurse Midwife, Women’s Health Nurse Practitioner, and founder of Wise Body Women’s Health. Her medical practice serves women who are done settling for rushed appointments and ready to trust their bodies again, with clinical expertise wrapped in sacred space.
[01:30] Why She Became a Healthcare Provider
Jane originally became a midwife because she wanted to be better than some of the providers she’d experienced as a patient. What she discovered once inside the system was how difficult it is to actually practice that kind of care.
[03:10] The Midwifery Approach to All Healthcare
Midwifery starts with trusting the body’s ability to heal itself. Jane brings this same philosophy to all areas of women’s health: perimenopause as initiation rather than disease, pregnancy as sacred transformation rather than risk management, monthly cycles as rhythm rather than inconvenience. She includes the whole life of the patient. Not just symptoms.
[05:15] The Healing Power of Being Heard
Many patients need something that sounds simple but rarely happens in conventional medicine: time to share their whole story with someone who actually listens. Jane describes how this act alone often reveals where healing needs to happen.
[09:40] Burnout and the Decision to Leave
After trying multiple iterations of making traditional healthcare work for her, Jane hit exhaustion. She realized she didn’t have a choice but to try something else. The work as it existed was draining her completely.
[12:10] Moral Injury in Healthcare
Jane introduces the concept of “moral injury,” originally a military term for witnessing harm you can’t prevent. Healthcare providers often experience this when they see how the system fails patients but feel powerless to change it.
[14:20] Health as Part of Spiritual Growth
Jane sees health challenges as part of our growth as people. Whether it’s pregnancy or a chronic condition, these experiences shape us. Bringing spirituality into healthcare helps people make sense of hard things. She calls her approach “practical mysticism.”
[18:15] The Importance of Support
After a year of building her business alone, Jane discovered that having coaches and community changed everything. The entrepreneurial path is too lonely and full of self-doubt to walk without outside voices.
[21:00] Falling in Love with the Process
Jane shares how she actively brings in “love and fun” to combat the anxiety and fear that come up. Without intentionally choosing those positive states, she says, “I just kind of droop.”
[24:00] Keeping Her Medical Identity
Rather than abandoning her nurse practitioner credentials for something easier like health coaching, Jane felt a responsibility to use her clinical training in a new way. She still provides legitimate medical care. She just refuses to do it in a way that separates body from spirit.
[26:30] Life as a Work of Art
Jane’s frame: seeing her background as “art supplies” she gets to choose how to use, rather than as a trap or a mistake. Experience becomes creative resource.
[28:15] The Hunger for Something Different
When Jane describes her work to other healers, therapists, and practitioners, they light up. “Wait, can we do that?” The appetite for medicine that blends the sacred with the clinical is real. Most people didn’t know they could want it until they heard it existed.
Key Quotes
“Midwifery starts with trusting the body and trusting the body’s ability to heal itself, supporting the body in that, and being really humble in terms of what kinds of interventions we make.”
“There’s a really big healing power in just speaking and having the time to share everything that’s happened to you.”
“It almost felt like I didn’t have a choice. I had to try a new path.”
“Falling in love with the process is this lovely antidote to the anxiety and fear that can come up.”
“My background is some of the tools I have, some of the art supplies I have. How do I want to use them?”
Where to Find Jane
Substack: Wise Body (Where Medicine Meets the Sacred)
Your Turn
Jane’s story points to something we see all the time: the gap between knowing what you’re meant to do and actually building the thing. She had the training. She had the passion. What was missing was someone in her corner to help her turn what she knew into what she built.
If you’re feeling that same tension, wondering why you can’t seem to turn what you’re good at into a business that sustains you, you’re in good company. And you’re not broken. The pattern has a name.
The Business Harmony Map assessment reveals the specific frequency where your inner patterns are blocking your outer results. It takes about 10 minutes and shows you exactly where the work needs to happen.
Thank You
Thank you to everyone who joined us live for this conversation. If Jane’s story hit home, share this with someone else who might need to hear it.
P.S. Want to explore 30+ previous Sacred Business Stories episodes? They’re all available here.
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