This is part of our Sacred Business Stories series — weekly conversations with people who are building businesses that align with their deepest truth, not just their training.
In this episode, we sat down with Jane Riccobono, a midwife and founder of Wisebody, who is building a healthcare practice for women who know they deserve better and are ready to trust their bodies again — without abandoning medical support.
Jane’s story is going to land especially deeply if you’ve ever felt “too sensitive” for the way your industry does things.
When the system becomes a source of injury
Jane didn’t leave healthcare because she stopped caring.
She’s leaving it in the traditional sense because she cared too much to keep pretending 15-minute visits were enough.
Day after day, she would sit with women whose bodies were clearly speaking:
Tears that showed up before words
Symptoms that didn’t fit neat boxes
A quiet sense that something deeper was trying to be heard
There’s a word for what happens when your job asks you to ignore that kind of truth over and over:
Moral injury — the pain of participating in something you don’t fully believe in.
Jane realized she could no longer treat her work, her values, and her body as separate projects. Something had to change.
Trusting the wise body (hers and theirs)
A thread that runs through everything Jane shared:
The body isn’t the enemy. It’s the conversation.
Instead of fighting symptoms, she started asking:
What is this pain trying to protect?
What is this fatigue saying about the pace of your life?
What happens when you’re actually heard, not rushed?
That’s where Wisebody came from — a space where:
Spirituality is welcome
Medical training is respected
And a woman’s own body wisdom is central, not an afterthought
This is the same move so many of our people are making in their own fields:
refusing to leave parts of themselves at the door just to stay employable.
You can’t build a new way alone
Even after leaving the system, Jane tried to build her new practice by herself.
Her honesty here was striking: she talked about how lonely and confusing it was to try to create an entirely new kind of care structure while unlearning the old rules.
She reached a point where she realized:
Strategy alone wasn’t enough
She didn’t just need “more information”
She needed support while she implemented a truer vision
That’s a pattern we see in almost every sacred business:
Deep training? ✅
Real skill? ✅
Willingness to serve? ✅
Actual support for the transition? ❌
Sacred work asks a lot of your nervous system. Trying to do it as a one-person ecosystem is often the invisible bottleneck.
A question for you
Jane sees health as part of our transformation path — your body as a guide on the journey you’re meant to walk.
Swap “health” for “business” and it’s the same:
Your business is not separate from your life.
Your patterns are not separate from your results.
Everything is connected.
So here’s the question I’d invite you to sit with after listening:
Where is your body already telling you that the way you work isn’t quite right anymore?
And a second one, if you’re honest enough to hear it:
What kind of support would actually make it possible to build the business you keep thinking about?
Listen to the full conversation
You’ll hear us explore:
Leaving a system that doesn’t fit (without burning everything down)
How to work with your body instead of overriding it for “productivity”
The difference between burnout and moral injury
Why trying to DIY a sacred business usually stops working at a certain level
If this is where you are right now…
If you’re in that in-between place — no longer able to do things the old way, not yet supported in the new way — that’s exactly who we created our Serve & Receive private partnership for.
It’s a 12-month container where we:
Map the pattern that’s been running your business (using the Harmony Map)
Design a business around who you actually are now
Walk with you through the first year of implementation so you don’t disappear when it gets confronting
👉 Book a Serve & Receive conversation
No pressure, no hard sell. Just an honest look at what’s going on under the surface and whether this kind of support is the right next step.
With love,
Phil & Carolina
