Episode 002 of Sitting on a Bench explored a question that can save you months of effort:
When your business isn’t gaining momentum, do you know what is actually broken?
We talked about:
the three places most businesses get stuck: the offer, the conversations, or the invitations
how to diagnose which one is holding you back
why a “disguised invitation” is not an invitation
how making offers helps fine-tune your audience
why highly capable people often struggle to choose one clear direction
the difference between doing the job, the business, and the busy
how the wrong scoreboard can make meaningful progress look like failure
A few lines that stood out:
If people don’t understand what you do, you have an offer problem.
“I’d be happy to help sometime” is not an invitation.
Not now does not mean not ever.
A lot of what feels productive is simply the busy.
You cannot hold yourself to a commitment you haven’t made measurable.
In the full replay, Phil also shares:
the “Frankenstein strategy” that happens when you combine advice from too many different people
why unsubscribes after an offer can be good news
how one personal outreach campaign produced more than $30,000 in retreat sales
what to do when past clients have stopped opening your emails
the simple numbers that reveal whether your business is truly moving
and the uncomfortable question underneath it all:
Are you building the business, or staying busy enough to avoid it?
If you’ve been working hard but still can’t tell why the results aren’t coming, this conversation will help you find the signal you may have been missing.
