In this transformative conversation,
(formerly known as Ry Schwartz) reveals how creating multiple professional identities has allowed him to express different aspects of his creativity without limitations. With remarkable candor, he shares how adopting pen names freed him from the weight of expectations, enabling him to write with greater authenticity and take professional risks he might have otherwise avoided.Through thoughtful exploration, Hendrix illuminates how his work in marketing, coaching, and fiction all serve the same core purpose: creating safe spaces for unsafe truths. His approach to writing fiction as a form of "coaching at scale" offers powerful insights for creators who wish to impact others while honoring their own creative impulses.
For entrepreneurs struggling with visibility, his experience provides a practical roadmap for navigating fear and self-doubt while remaining true to their deeper calling.
Show Notes:
[00:00] - The Power of Multiple Identities
Origin story of the name "Hendrix Black"
How different names create freedom of expression
Using alternate identities to overcome fear
[04:00] - Sacred Business Integration
Balancing multiple creative expressions
Finding joy in diverse business pursuits
Rejecting limiting "all-in" advice
[10:00] - Fiction as Transformation
Using storytelling as shadow work
How writing reveals hidden aspects of self
Creating "coaching at scale" through stories
[18:00] - Creating Safe Space for Unsafe Truths
Expanding capacity in relationships
Holding wider ranges of acceptance
Breaking free from narrow bandwidth
[27:00] - Navigating Fear and Resistance
Common worries about visibility and judgment
Practical approaches for moving forward
Finding peace with audience size
[36:00] - Authentic Connection Online
Building meaningful relationships vs. networking
Honoring natural disposition for depth
Creating unforced resonance with others
Key Quotes:
"For me, intimacy is about creating safe space for unsafe truths." - Hendrix Black
"One of the biggest pains I witness in intimate relationship is the narrow bandwidth of acceptability we grant one another." - Hendrix Black
"I'd say it's closer to 80% joy and 20% [resistance] these days... but there used to be a lot of shame in [having multiple creative outlets]. These days there is a lot of joy in that." - Hendrix Black
"I have no idea how long I'm going to be on this planet for. I have no idea how long my capacities for creativity are going to be alive and thriving and bursting with a desire to serve and express." - Hendrix Black
Resources Mentioned:
Hendrix's literary fiction books: "The Secret Lives of the Men You Love" and "Woman Witnessed Volume One: Mother Maiden Mystic"
Non-fiction books: "The Seven Initiatory Fires of Modern Manhood," "Awakening Your Inner King," and "The Relationship Recode"
Where to Find Hendrix:
Substack: https://substack.com/@hendrixblack
Amazon: Search "Hendrix Black" to find all published books
If Hendrix's approach to authentic expression and creative freedom resonates with you, we invite you to join us in The Sacred Business Network.
As Hendrix shared, finding safe spaces to express your full truth and building meaningful connections can transform your entrepreneurial journey. Our network provides monthly Connection Circles, embodiment practices, and opportunities to form genuine relationships with other heart-centered business owners who understand that everything is connected.
Ready to find your Sacred Business connections? Join the Sacred Business Network
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