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Transcript

In Episode 05 of Sacred Business Stories,

shares her journey from IT project management to working in prisons and supporting social entrepreneurs, highlighting how following intuitive guidance led her to create meaningful work aligned with her deepest purpose. With remarkable vulnerability, she reveals how an unexpected spiritual experience in a park transformed her path and taught her powerful lessons about trust, connection, and the courage to follow her heart even without knowing where it would lead.

Through authentic storytelling, MamaJ illuminates how openness to inner guidance—rather than rigid planning—creates greater fulfillment and impact.

Her approach to facing fear, embracing resistance as growth, and finding meaning in simple human connections offers valuable insights for entrepreneurs seeking to build businesses that honor their intuitive wisdom while creating sustainable success.

Show Notes:

[00:00] - MamaJ's Business Journey

  • Transition from IT project management to social enterprise

  • Following an unexpected calling to work with people in recovery

  • How her niche found her rather than her deliberately choosing it

[04:00] - The Sacred Business Approach

  • Definition of sacred business as following intuitive guidance

  • Embracing the unknown rather than rigid planning

  • Allowing purpose to unfold organically

[08:00] - The Prison Experience

  • Overcoming fear to work in a completely unfamiliar environment

  • Story of meeting the man who wanted to "see the chicks" (baby birds)

  • How confronting her own judgments transformed her approach

[14:00] - Working with Fear and Resistance

  • Overcoming extreme fear of public speaking

  • Viewing resistance as an opportunity for growth

  • Finding ways to move through fear rather than avoid it

[22:00] - Learning to Trust the Process

  • Following the feeling rather than having all the answers

  • Learning to recognize insights even without spiritual background

  • The wisdom of learning goals versus fixed goals

[30:00] - Authentic Connection

  • Keeping communication simple and authentic

  • Building genuine connections one person at a time

  • Focusing on impact rather than metrics

[37:00] - Impact Beyond What We See

  • Story of the "press-up guy" whose life was transformed

  • Understanding we often don't see the full impact of our work

  • Trusting the process even without visible results

Key Quotes:

"My experience is your niche finds you. You follow the nudges of life, and your niche finds you." - MamaJ

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"Resistance is just showing you there's an area for growth here. It's not a sign [to] don't do that." - MamaJ

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"I don't believe you're ever given anything that you can't do and that you can't learn from. And when you just move through the resistance, actually the other side is beautiful." - MamaJ

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Resources Mentioned:

Where to Find MamaJ:

If MamaJ's approach to intuitive business and following your heart resonates with you, we invite you to join us in The Sacred Business Network. As MamaJ shared, finding your own path and trusting your inner guidance can transform your entrepreneurial journey. Our network provides monthly Connection Circles, embodiment practices, and opportunities to form genuine relationships with other heart-centered business owners who understand that everything is connected.

Ready to find your Sacred Business connections? Join the Sacred Business Network.


Thank you

, , , , , and many others for tuning into Episode 05 of Sacred Business Stories with , and your hosts, and .


P.S. You can read all previous editions of the newsletter here, and you can upgrade your subscription here.


Carolina and I are ready to support you in creating a business that aligns with your heart's calling. Here's how we can help:

  1. Discover Your Sacred Business Alignment (Free): Take the Harmony Map Assessment and read our Sacred Business Manifesto to understand where you are on your path and how to move forward with clarity and confidence. Perfect for entrepreneurs wanting to understand how everything in their business connects.

  2. Read the Sacred Business Manifesto (Free): Learn the core principles of building a Sacred Business through our founding story and framework. See how we transformed our approach to business by understanding that everything is connected.

  3. Sacred Business Network: Connect with heart-centered entrepreneurs who understand that success comes from alignment. Monthly connection circles, community workshops, and ongoing support through our private community space. Get the encouragement and collaboration you need to grow.

  4. Join Our Next Implementation Challenges: Action-focused programs like the Sacred Business Planning Rituals Challenge and Substack Growth Challenge help you create real momentum in specific areas of your business. Free for Club members, discounted for Network members. Be sure you are subscribed to be notified when the next one is offered live.

  5. Sacred Growth Club: A complete support system with weekly embodiment classes, live coaching calls, writing circles, and expert workshops. Designed for entrepreneurs ready to build sustainable success through proven practices while staying connected to their purpose. Includes full access to the Network and all challenges.

  6. Be The Flow Coaching (1:1): Personal guidance combining strategic business planning with energy alignment work. Weekly coaching sessions plus full access to Sacred Growth Club benefits. Ideal for entrepreneurs seeking deep transformation and sustainable growth in their business.



Create a Sacred Business that is the unique expression of all your experience, gifts, and skills. Let's talk about how to make that happen.