Sacred Business Stories with Toku McCree

In this illuminating conversation,

Toku McCree

shares his powerful journey from working 30 different jobs before age 30 to discovering his true calling through Zen monastery living and building a successful coaching practice.

With refreshing honesty, he reveals how blending ancient wisdom with modern psychology has allowed him to create a thriving business while maintaining deep alignment with his purpose. His approach to sales as sacred service and unique perspective on building authentic connections offers a masterclass in conscious entrepreneurship.

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Show Notes:

[0:00] - Welcome and introduction to Sacred Business Stories

• First episode of weekly Substack Live series

• Introduction to Toku McCree's work blending ancient wisdom with modern psychology

[3:45] - Toku's Origin Story & Business Evolution

• Journey through 30 jobs before age 30

• Transformative experience living in a Zen monastery

• Discovering his core purpose: "serving those walking the path of awakening"

• Evolution into coaching executives and business owners

[29:00] - The Hunter & Monk Approach to Sales

• Balancing strategic business growth with spiritual wisdom

• Reframing sales as supporting client commitment

• How to maintain authenticity while being strategic

[34:00] - Building Genuine Connections

• Proactive approach to relationship building

• Creating community in new environments

• The power of following up and staying persistent

[39:00] - Sacred Approach to Business Growth

• Viewing business as spiritual practice

• Working with resistance and fear

• Finding purpose through continuous questioning

Key Quotes:

"The best purposes are actually questions." - Toku McCree

"You're not selling yourself - you're selling their commitment to their own future." - Toku McCree

Resources Mentioned:

• Coaching Beyond Yes or No (Toku's upcoming book)

• The War of Art by Steven Pressfield

• Unconventional Wisdom (Toku's Substack)

Where to Find Toku:

• Substack: Unconventional Wisdom

• Website: unexecutive.com

• Coaching: coachingmba.co

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If Toku's approach to building meaningful connections and running a business with deep purpose resonates with you, we invite you to join us in the Sacred Business Network.

Like Toku shared, having a supportive community of aligned entrepreneurs can transform how you build and grow. Our network provides monthly Connection Circles, embodiment practices, and opportunities to form genuine relationships with other heart-centered business owners who understand that everything is connected.

Ready to find your Sacred Business tribe?

P.S. You can read all previous editions of the newsletter here, and you can upgrade your subscription here.

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What’s next?

Carolina and I are ready to support you in creating a business that aligns with your heart's calling. Here's how we can help:

1. Discover Your Sacred Business Alignment (Free): Take the Harmony Map Assessment and read our Sacred Business Manifesto to understand where you are on your path and how to move forward with clarity and confidence. Perfect for entrepreneurs wanting to understand how everything in their business connects.

2. Read the Sacred Business Manifesto (Free): Learn the core principles of building a Sacred Business through our founding story and framework. See how we transformed our approach to business by understanding that everything is connected.

3. Sacred Business Network: Connect with heart-centered entrepreneurs who understand that success comes from alignment. Monthly connection circles, community workshops, and ongoing support through our private community space. Get the encouragement and collaboration you need to grow.

4. Join Our Next Implementation Challenges: Action-focused programs like the Sacred Business Planning Rituals Challenge and Substack Growth Challenge help you create real momentum in specific areas of your business. Free for Club members, discounted for Network members. Be sure you are subscribed to be notified when the next one is offered live.

5. Sacred Growth Club: A complete support system with weekly embodiment classes, live coaching calls, writing circles, and expert workshops. Designed for entrepreneurs ready to build sustainable success through proven practices while staying connected to their purpose. Includes full access to the Network and all challenges.

6. Be The Flow Coaching (1:1): Personal guidance combining strategic business planning with energy alignment work. Weekly coaching sessions plus full access to Sacred Growth Club benefits. Ideal for entrepreneurs seeking deep transformation and sustainable growth in their business.

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Table of Contents: Your Complete Guide To The Sacred Business Ecosystem

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Create a Sacred Business that is the unique expression of all your experience, gifts, and skills. Let's talk about how to make that happen.