Suzy Ashworth on Living Your Truth
This week on Sacred Business Stories, we had the privilege of speaking with
, a remarkable entrepreneur who embodies what it means to build a business aligned with your deepest truth.Suzy’s journey from high school dropout to bestselling author and success coach generating over £6 million in revenue since 2020 is inspiring, but what truly resonates is her unwavering commitment to authenticity. Her story isn't about overnight success—it's about making consistent choices to honor her unique path, even when those choices were unconventional or uncomfortable. As a single mother of three who teaches others to build heart-aligned businesses, Suzy offers powerful insights on embracing your differences as strengths.
Show Notes
[00:04:00] - Motherhood as a Catalyst for Change
Suzy’s transformation began when she got pregnant with her first child 14 years ago
She realized if she wanted to tell her son he could do anything, she needed to live that truth
This awareness led her to leave her advertising job at The Guardian newspaper
She retrained as a hypnotherapist and psychotherapist after her second child was born
[00:05:42] - Finding Strength in Being Different
Entered the birth industry, which was surprisingly controversial and competitive
Created the world's first video-based hypnobirthing program
Being different in a "crunchy" industry became her greatest asset
Discovered she loved business and marketing more than the birth industry itself
[00:08:00] - Embracing Your Unique Greatness
One of the pillars of her "Infinite Receiving" philosophy is knowing your unique greatness
Your uniqueness is your superpower in business—like a thumbprint no one else has
Success comes from taking proven pathways but superimposing yourself onto them
Being willing to evolve while staying true to your ever-changing authentic self
[00:10:46] - Dealing with Judgment and Fear
Her biggest vulnerability is fear of being judged as a mother due to her unconventional choices
Reconnects with essence/God/universe when fear arises
Recognizes fear of rejection is based on the illusion that we're separate
Reframes challenges as learning opportunities for growth
[00:14:14] - The Reality of Motherhood and Entrepreneurship
Honest about the challenges of raising teenagers while building a business
Children don't always appreciate your choices until they're much older
Being a parent forces you to practice what you preach about trust and letting go
Acknowledges the struggle between wanting to control and trusting the process
[00:20:39] - On Not Postponing Your Dreams
"Tomorrow is never going to come" - Suzy lost her mother at 19 and a close friend recently
Believes her children chose her to learn specific lessons through her example
Views living her purpose as fulfilling her end of the soul contract with her children
Encourages women not to wait until their children are grown to pursue their calling
[00:26:58] - The Power of Taking the Next Step
Used maternity leave to retrain professionally (while acknowledging this isn't for everyone)
Never tried to plan 5-10 years ahead, just focused on the immediate next step
Finished top of her class, which dramatically boosted her confidence
Believes people get stuck when they try to anticipate too far ahead
[00:32:00] - Expanding Your Vision Through Community
Credits environments like retreats and masterminds for stretching her vision
Made the decision to become a 7-figure entrepreneur after a literal cliff jump
Looked for similarities between herself and successful entrepreneurs instead of differences
Has only gone without a coach for six months of her entire career
[00:37:32] - The Truth About Transformative Moments
Was "absolutely petrified" when jumping off the cliff but did it anyway
Had to trick her subconscious mind to get herself to the edge
Most people don't take action because they fear failure on a deep, existential level
The key shift is making these big decisions "no big deal" - you'll be okay either way
Key Quotes
"If I wanted to be able to say to him, you can do anything that you want to do in this world, I needed to be living that. Because I intuitively knew that kids do what they see rather than what you say." - Suzy Ashworth
"In business, it is your ability to take often proven pathways, but then superimpose yourself onto that pathway. That's the thing that enables you to stand out, be heard, and for people to have something to latch onto." - Suzy Ashworth
"I am so acutely aware that tomorrow is not guaranteed. And so many people move through their lives thinking that they're going to get tomorrow. It sounds like a cliche, but cliches are around because they are true." - Suzy Ashworth
"In order for me to fulfill my end of the bargain, I have to live my life. If I don't live my life, I'm stopping them from learning the lessons." - Suzy Ashworth
"For every single one of us, 99% of the time, the reason that we're not doing it is because we are afraid that we are going to fail. And in that failure, it's going to affect our mortality in some way." - Suzy Ashworth
Resources Mentioned
Infinite Receiving (Suzy’s bestselling book)
Where to Find Suzy
Instagram: @Suzy_Ashworth
Website: suzyashworth.com
Upcoming masterclass: suzyashworth.com/unlocksixfigures
Ready to Build Your Own Sacred Business?
If Suzys story resonated with you, I invite you to join our Sacred Business Network. This is a community of heart-centered entrepreneurs committed to building businesses that honor their deepest truths while creating meaningful impact and income.
Thank you for being part of our Sacred Business Stories community. Your presence here matters.
What's Next
If you found value in this conversation, please consider sharing it with a friend who might benefit from hearing Suzy’s story. Together, we can inspire more people to build businesses that honor their unique gifts.
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