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The Leo Babauta conversation we almost didn't publish

Sacred Business Stories Episode 41 | Substack ate the first fifteen minutes. Here's why we ran it anyway.

So here’s what happened.

We sat down with Leo Babauta last week. About twenty-five minutes came through in the replay. The first fifteen didn’t. Substack swallowed the opening. Honestly, I was pretty gutted, and I sat with the recording for a few days wondering whether to share the replay at all.

Then I caught myself.

This was a conversation about beginning before you’re ready and shipping the imperfect thing. And I was about to scrap it because the recording wasn’t perfect lol.

Honestly, Leo’s been someone I’ve considered a friend for years now. So here it is.

Imperfect, missing the opening, but still some great food for thought, as Leo is one of the wisest dudes I know. I listen to what this guy has to say, and you should too.

A few things from this conversation I think are worth drawing attention to:

There’s a moment where Leo names a particular trap AI is setting for ambitious people, and and interesting framing. He calls Claude his “best cheerleader.” Why he frames that as a problem is the part you should check out.

Carolina asked him about fear and resistance. He answered with a sewing project he’s been working on for years. (Yes, sewing.) Where he took that, and how he tied it back to his own Substack, was also a great moment worth watching.

And toward the end, he answered a question about growth in a way you might not quite expect from someone who’s built the audience he has. The line started with “growth is a loaded topic for a lot of people.”

The whole thing runs about twenty-seven minutes.

If you’ve ever caught yourself opening twelve tabs because Claude told you all twelve ideas were brilliant, this one’s for you.

Phil (& Carolina)

Thank you Josh Woll, Noelle Richards, Rebecca Weston, Inge van de Graaf, Claire Machado, and many others for tuning into Sacred Business Stories with Leo Babauta and Carolina Wilke!


Helping you get clear, get seen, and get paid by aligning who you are with how you show up, all while building a business that feels as good on the inside as it looks on the outside.


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