After 25 years of marriage and running multiple businesses together, Jay and Cory Fiset were on parallel tracks heading toward the inevitable end of their relationship. They'd spent five years trying everything - therapy, coaching, working on their patterns - but nothing was bridging the growing distance between them. Then in February 2020, a single MDMA journey changed everything, not just saving their marriage but birthing an entirely new business helping other couples find their way back to connection.
In this deeply personal conversation, the Fisets share how they went from being "hard no" on psychedelics for five years to becoming leading voices in the functional psychedelics space. Their journey from running personal development seminars in the 1990s (when people asked "what's a facilitator?") to pioneering couples' psychedelic retreats reveals profound lessons about following market wisdom while staying true to your lived experience. Most importantly, they demonstrate how your greatest personal transformation often contains the seeds of your most meaningful business contribution.
Show Notes
[00:00] The 25-Year Breaking Point
Heading toward their 25th anniversary while "coasting to the inevitable end"
Living parallel lives - great parents and partners but missing soul connection
Spending more time coping than creating in their relationship
The repeated invitations to try MDMA that they rejected for 5 years
[00:06] The Transformation That Changed Everything
Jay's solo MDMA journey in February 2020 revealed the wall between them
Every brick in the wall had a story about why relationships crumble over time
The shift from "you do this, I'll do that" to "I'm going to transform myself"
How COVID lockdown gave them thousands of hours to reinvent their connection
[00:17] From Corporate Pioneers to Sacred Business
Running personal development seminars in 1991 when no one knew what that meant
The 15-year struggle to make $1 million pushing "rope uphill"
Learning to listen to the market instead of pushing what you think people need
The mastermind success story: 42 sales from 65 people on first webinar
[00:39] Building The Connection Experience
People noticed their transformation: "What the f*** have you done to her?"
Creating their "adventure and ritual" practice every six weeks
The moment people started asking for help with their own relationships
Developing protocols around their own transformation experience
[00:46] The Power of Vulnerable Marketing
Creating the "Fireside Chat" video answering couples' top 10 questions
Corey's challenge with sharing intimate details publicly
The lineup of 60 women after sharing about sexual healing at a conference
Why you need to "share the thing you don't want to share"
[00:52] Education, Trust, and Threshold Experiences
The three-circle model for any transformational business
Why the psychedelic space requires extra care with trust-building
Creating safety protocols and turning away clients who aren't a fit
The importance of choosing guides wisely (beware the "wackadoodles")
Key Quotes
"The beautiful part about that journey was I came home 100% clear for the first time ever that the transformation had to be led by me... I need to get on with my life. I'm going to lose weight, fix my teeth, grow my hair, and engage. I would love for you to come with me, and I expect that you can't." - Jay Fiset
"We got really curious because in that space, we really dove into this idea of how is it that two people that love each other this much have gotten to this ridiculous spot? It wasn't 'whose fault is this?' It was like, how on earth did we devolve to this?" - Jay Fiset
"Learn, build, teach. If I can't build it, I didn't learn it. When I do that well, people always show up and go, 'Hey, how'd you do that?' And depending on my interest and willingness, I will tell them or I won't." - Jay Fiset
"To get your message out there, you really need to be vulnerable and share the thing. And it's probably share the thing that you don't want to share." - Corey Fiset
"If you're truly fascinated by something and it's moving you, learn, build, teach. Watch for the intersection of my interest, my love, my fascination, and marketplace interest. When those things intersect, everything has become so much easier." - Jay Fiset
Resources Mentioned
The Connection Experience (couples psychedelic retreats)
Foundations Guide Certification (psychedelic guide training)
Fireside Chat video (top 10 questions for couples considering psychedelics)
"How to Choose a Psychedelic Guide" guides (for couples and individuals)
The Sacred Business Connection
and Cory's story perfectly illustrates a core principle we teach at Sacred Business Flow: the gap between knowing what to do and actually doing it isn't a strategy problem - it's a pattern problem.
For five years, they struggled with their relationship, recognizing they needed support and hiring help. As Jay said, they "did a bunch of stuff" and were "trying to work on this and fix it" - yet remained on parallel tracks heading toward divorce. It wasn't until they addressed the deeper pattern of separation that transformation became possible. This same principle transformed Jay's business approach: after 15 years of pushing personal development "rope uphill," he finally learned to listen to what the market actually wanted rather than what he thought they needed.
Their journey reveals how multiple frequencies work together to create breakthrough. Their willingness to step outside their comfort zone (Growth) after years of saying "no" to psychedelics, combined with the discipline to create their "adventure and ritual" every six weeks (Discipline), rebuilt their intimate connection (Connection). When they began sharing their story vulnerably—even the parts Cory didn't want to share—they discovered their true service (Service) and reconnected with joy in both their relationship and work (Bliss).
What's particularly powerful is how they demonstrate that vulnerability isn't just personal growth -it's a business superpower. When Cory shared about sexual healing at a conference, 60 women lined up to talk with her. Their willingness to "share the thing you don't want to share" became the foundation of their new business helping other couples.
Ready to discover which frequencies are seeking balance in your own business journey? Take the Business Harmony Map Assessment to identify the patterns that may be keeping you from your next breakthrough. Because like Jay and Cory discovered, sometimes the very thing you've been resisting contains the seeds of your sacred work.
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What resonated most with you from Jay and Cory's story? Share your thoughts in the comments below.
Thank You
Deep gratitude to Jay and Corey for their vulnerability in sharing such a personal journey and the wisdom they've gained from decades of pioneering work. Their willingness to "share the thing you don't want to share" creates permission for all of us to bring our full authentic selves to our work.
P.S.
If this conversation sparked something in you about integrating your personal transformation into your business offering, hit reply and let us know what resonated most. These stories matter because they show us what's possible when we stop separating who we are from what we do.
What's Next
Next week on Sacred Business Stories, we'll be exploring the power of authorship as sacred work with
, The Expert's Ghostwriter. With 49 books published through her A-List Author Studio (including 16 bestsellers), Dr. Cindy has mastered the art of helping experts transform their wisdom into books that create both income and impact. We'll dive into how writing your book can become a spiritual practice, why your message matters more than your writing skills, and how to move through the resistance that keeps most experts from sharing their deepest work with the world.Until then, remember that your greatest challenge often contains the seeds of your greatest contribution. The question is: are you willing to share it?
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Go Deeper
Carolina and I are ready to support you in creating a business that aligns with your heart's calling. Here's how we can help:
Discover Your Sacred Business Alignment (Free): Take the Harmony Map Assessment and read our Sacred Business Manifesto to understand where you are on your path and how to move forward with clarity and confidence. Perfect for entrepreneurs wanting to understand how everything in their business connects.
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