We had Mia Kiraki 🎭 on Sacred Business Stories this week.
She writes a Substack called Robots Ate My Homework. Half Armenian, half Romanian. Film studies in London, two master’s degrees, a decade in B2B content marketing, a content agency built with her husband, and now one of the most interesting voices on AI on Substack.
Her tagline says it. AI with brains, taste, and an unreasonable amount of depth.
And then, somewhere around the twenty-minute mark, she turned a question back on me.
I don’t want to set it up too much. The full exchange is on the feed and it’s worth hearing in her voice. What I’ll say is this. The question pulled at a habit I’d already been quietly questioning. The moment that followed left Carolina and me looking at each other across the call. The line that closed it landed in one short phrase I haven’t been able to put down since.
That’s one of three or four moments in this conversation that really made me go “woah”.
Among the others.
She doesn’t write tutorials. Her brain, in her own words, is 99% on the creative side, and her code “fights back” when she vibe-codes. So when AI shows up and the rest of the field is racing to explain it, she’s doing something else entirely. She lets the trend sit. Watches what people say about it for a week or two. Then connects it to a book or a film or a note she jotted down on a different day. The newsletter that comes out of that process sits on three pillars I think most people writing about AI right now are missing. I won’t spoil them. They’re worth hearing her name.
She also said the thing substack writers don’t usually like to admit on a podcast.
She started Substack as an outreach engine. The first posts were about her product. Then something shifted and she stopped pitching. When I asked her how she made the call, her answer was a single sentence and one of the cleaner reframes of “strategy” I’ve heard in a while. Carolina caught it before I did.
And on connection, which is the thing most people on Substack are quietly anxious about, her advice was almost embarrassingly simple. The kind of simple you only earn after ten years.
The conversation runs about thirty minutes.
If any of the above is making you curious, watch the the full episode above. Mia’s publication is Robots Ate My Homework. Both worth your time.
And if you’re wondering what her question was, you’ll have to listen.
