In this illuminating conversation,
shares her remarkable journey from traditional startup entrepreneur to successful Substack creator, highlighting how following her creative passion led to building a thriving online business in just six months. With refreshing honesty, she reveals how her most enjoyable moments during her startup journey—writing investor updates with creative flair—pointed toward her true calling, even when she was caught in work that didn't align with her natural talents and interests.Through authentic storytelling, Claudia demonstrates how embracing imperfection, building in public, and focusing on genuine connection created a path to sustainable success. Her approach to overcoming fear, trusting the process, and helping others navigate their own Substack journeys offers valuable insights for creators seeking to transform their passion for writing into profitable businesses that honor their authentic voice.
Show Notes:
[00:00] - Claudia's Business Journey
Transition from traditional startup CEO to online entrepreneur
Discovering joy in creative writing during investor updates
Building a thriving Substack business in just six months
[04:00] - Finding Her Authentic Voice
Initial experimentation with different topics (travel, design thinking)
Recognizing what resonated most with readers
Evolution toward helping writers navigate Substack and monetize their work
[10:00] - The Sacred Business Approach
Starting with writing for personal fulfillment
Following natural interests rather than market demands
Creating from authentic connection rather than strategic planning
[14:00] - Working with Fear and Resistance
Managing imposter syndrome as a newer online entrepreneur
Writing motivational content as personal reminders
Building confidence through public creation and feedback
[17:00] - Trust the Process Philosophy
Embracing imperfection in public creation
Getting comfortable with "letting it be messy"
Using early work as learning opportunities when audience is small
[23:00] - Building Authentic Connections
Approaching online relationships with genuine interest
Using Substack notes to create personal connections
Sending personal DMs to new subscribers
Leveraging video and live formats to build deeper relationships
[27:00] - Growing Beyond the Newsletter
Expanding from Substack writing to broader business offerings
Helping writers build complete businesses around their newsletters
Using new tools and AI to create additional income streams
Key Quotes:
"My favorite part of my startup investor journey was actually writing those investment email updates... It was the most creative part of my job. So I thought, okay, if this is the most fun I have, why not exploring that more?" - Claudia Faith
"Trust the process. I do a lot of things. I do a lot of building in public. I'm not so much of a perfectionist, so I don't wait until things are perfect to post them or do them. I just do it. I get it out. I get people's feedback." - Claudia Faith
"If your mindset is you want to just grow very quickly and make money... then it's going to be hard for you to find real connections and community because people can tell. My biggest advice would really just be to be yourself." - Claudia Faith
Where to Find Claudia:
Substack:
Helping writers navigate Substack and build profitable online businesses
If Claudia's approach to authentic content creation and building genuine connections resonates with you, we invite you to join us in The Sacred Business Network.
As Claudia shared, finding your creative voice and building supportive relationships can transform your entrepreneurial journey. Our network provides monthly Connection Circles, embodiment practices, and opportunities to form genuine relationships with other heart-centered business owners who understand that everything is connected.
Ready to find your Sacred Business connections? Join the Sacred Business Network
P.S. You can read all previous editions of the newsletter here, and you can upgrade your subscription here.
What’s next?
Carolina and I are ready to support you in creating a business that aligns with your heart's calling. Here's how we can help:
Discover Your Sacred Business Alignment (Free): Take the Harmony Map Assessment and read our Sacred Business Manifesto to understand where you are on your path and how to move forward with clarity and confidence. Perfect for entrepreneurs wanting to understand how everything in their business connects.
Read the Sacred Business Manifesto (Free): Learn the core principles of building a Sacred Business through our founding story and framework. See how we transformed our approach to business by understanding that everything is connected.
Sacred Business Network: Connect with heart-centered entrepreneurs who understand that success comes from alignment. Monthly connection circles, community workshops, and ongoing support through our private community space. Get the encouragement and collaboration you need to grow.
Join Our Next Implementation Challenges: Action-focused programs like the Sacred Business Planning Rituals Challenge and Substack Growth Challenge help you create real momentum in specific areas of your business. Free for Club members, discounted for Network members. Be sure you are subscribed to be notified when the next one is offered live.
Sacred Growth Club: A complete support system with weekly embodiment classes, live coaching calls, writing circles, and expert workshops. Designed for entrepreneurs ready to build sustainable success through proven practices while staying connected to their purpose. Includes full access to the Network and all challenges.
Be The Flow Coaching (1:1): Personal guidance combining strategic business planning with energy alignment work. Weekly coaching sessions plus full access to Sacred Growth Club benefits. Ideal for entrepreneurs seeking deep transformation and sustainable growth in their business.
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